Marketing Strategies For Business Marketing - 894 Words

Transactions or trading that is done between two or more companies and does not include the final customer of products is considered to be a business-to-business model. (What is business-to-business (B2B)?, 2016) These types of businesses have distinct differences from business-to-customer companies that raise multiple marketing hurdles to jump. Some of these differences include longer sales cycles, more complex products or services, few identifiable buyers, less buyer research, and different channels for marketing strategies to use. (What Makes Business-to-Business Marketing Different?, 2016). These problems have increased the demand for improved content marketing strategies for companies in the business-to-business environment. Content marketing is the use of a strategic marketing approach focused on presenting valuable, relevant, and consistent content to attract and retain a specific and identified audience. (Pulizzi, 2012) The increased demand for more and better content marketi ng has forced marketers to evaluate and develop marketing strategies focused on this type of marketing. According to research done by the Content Marketing Institute, marketers who document their strategy are more effective than companies that do not. (Pulizzi, 2014) Literature Review Business to business strategy typically consist of companies that are involved in wholesaling products. These businesses are involved in the buying or selling of raw materials, parts or components of a wholeShow MoreRelatedMarketing Strategy Of A Business1404 Words   |  6 PagesMarketing Strategy Situation As a business to business and business to consumer company is fundamental for us to acknowledge the demand for our services in these two dimensions. On the consumer side, US subscription commerce sites have over 21 million visitors and it increases significantly each year (Statista, 2016). By consulting trends on Google we determined the interest of the international population for subscription commerce and discovered that it has been increasing since 2013. TheRead MoreMarketing Strategy : A Business Strategy1637 Words   |  7 PagesMarketing Strategy What is Marketing Strategy? The object of marketing strategy is to increase sales and a supportable competitive advantage in the marketplace. Marketing strategy includes short and long-term actions that divide up the strategic plan of the company including the formulation, evaluation and selection of market-oriented strategies. Marketing objectives contribute to the goals of the company. A good marketing strategy is derived from market research, which allows the business to focusRead MoreMarketing Strategies for a Marketing Information Business1278 Words   |  5 PagesRunning head: Marketing strategies Marketing Strategies for a Marketing Information Business Abstract In this paper, we will develop a marketing strategy for a marketing information business that would consist of a main manager. This manager can either choose to conduct the business solely by itself or it can hire others, depending on the enormous tasks this manager would face it is wise to focus on teamwork here. Other things which would be emphasized here include the name, location and natureRead MoreMarketing Strategy For A Business1480 Words   |  6 Pages Marketing through social media is very important in this generation and it requires a complete set of new strategies that are planned ahead of time to grow the business and its products successfully. In general when making a marketing or PR plan, the buyers’ interests are the number one priority over anything else. Therefore, when devising a marketing plan, â€Å"The most important thing to remember as you develop a marketing and PR plan is to put your products and services to the side for just a littleRead MoreMarketing Strategy Of A Business1909 Words   |  8 PagesMarketing Strategy Situation Being a business to business and business to consumer company is fundamental for us to consider the demand of our services in these two dimensions. On the consumer side, US subscription commerce sites have over 21 million visitors and it increases significantly each year (Statista, 2016). By consulting trends on Google we determined the interest of the international population for subscription commerce and discovered that it has been increasing since 2013. The mostRead MoreBusiness Strategies For Successful Marketing Strategies Essay1304 Words   |  6 Pagesâ€Å"Developing Business Strategies† PowerPoint, and got back our exams for review. Chapter eight revolves around developing marketing strategies. Some of the basic strategies for successful marketing revolve around: †¢ Moving quickly to satisfy customer needs. †¢ Using pricing to differentiate the product/service. †¢ Paying attention to packaging. †¢ Building customer loyalty. †¢ Offering sample and demonstrations. †¢ Educating customers. Of course, there are more strategies that can be utilized by a business, butRead MoreMarketing Strategies For The Business Strategy For 20151526 Words   |  7 Pagesis a young and coming media agency situated in the East End of London. In the business strategy for 2015 it was decided to launch a completely new project – Fidà ¨le Magazine. Digital migration of readers to the online platforms has been one of the factors of print magazine circulation decline and the reason for companies to invest more money into digital marketing (Hucker, 2014). 1.1 Business Plan Aims This business plan carries out a detailed proposal of the launch of the new magazine in the publishingRead MoreCadillacs Marketing and Business Strategy1685 Words   |  7 Pagesï » ¿Cadillacs Marketing/Business Strategy Massachusetts Introduction The Cadillac belongs to a luxury car segment that was earlier dominated by Packard in the US and by Benz in Europe. The positioning of the Cadillac and twenty years of struggle to make it number one has paid off today even though General Motors is in trouble. The Cadillac survives as a separate entity in the luxury market and this again is the result of a most brilliant strategy. History and Present Position Americas mostRead MoreThe Marketing Strategy Of Business Strategy2000 Words   |  8 PagesMIT90S framework. Another study looked at the IT’s responsiveness to business strategy creation (Tan, 1995). Here, the responsiveness is defined as the degree to which information technology is exactly considered in the formulation of business strategy. The key finding is that the prospector business strategy is more IT-strategy responsiveness than analyser and defender. In other words, IT is more integrated to the business strategy in company which pay more attention to innovation in products thanRead MoreMarketing Strategies For Restaurant Business1915 Words   |  8 Pagesmy assignment, I have chose cafe business in which we will serve all the sandwiches and coffees. We will chose the marketing strategies to promote our products and services. Firstly, we will identify the market segments criteria to run our business effectively. After that we will select the target market to introd uce our products and increase the sale. I will explain about the market segments and how we can expand the business by using different marketing strategies. 1. Segment the market. Market

What Is a Maya Codex and How Many Are There

Codex refers to an old type of book made with pages bound together (as opposed to a scroll). Only 3 or 4 of these hand-painted hieroglyphic codices from the Post-classical Maya remain, thanks to environmental factors and zealous purging by 16th-century clergy. The codices are long strips of folded accordion-style, creating pages about 10x23 cm. They were probably made from the inner bark of fig trees coated with lime and then written on with ink and brushes. The text on them is short and needs more study. It appears to describe astronomy, almanacs, ceremonies, and prophecies. Why Is It 3 or 4? There are three Maya Codices named for the places they are currently located, Madrid, Dresden, and Paris. The fourth, possibly a fake, is named for the place it was first shown, the Grolier Club of New York City. The Grolier Codex was discovered in Mexico in 1965, by Dr. Josà © Saenz. In contrast, the Dresden Codex was acquired from a private individual in 1739. Dresden Codex Unfortunately, the Dresden Codex suffered (especially, water) damage during the Second World War. However, before then, copies were made that continue to be of use. Ernst Fà ¶rstemann published photochromolithographic editions twice, in 1880 and 1892. You can download a copy of this as PDF from the FAMSI website. Also, see the Dresden Codex picture accompanying this article. The Madrid Codex The 56-page Madrid Codex, written in front, and back, was split into two pieces and kept separate until 1880 when Là ©on de Rosny realized they belonged together. The Madrid Codex is also called Tro-Cortesianus. It is now in the Museo de Amà ©rica, in Madrid, Spain. Brasseur de Bourbourg made a chromolithographic rendition of it. FAMSI provides a PDF of the Madrid Codex. The Paris Codex The Bibliothà ¨que Impà ©riale acquired the 22-page Paris Codex in 1832. Là ©on de Rosny is said to have discovered the Paris Codex in a corner of the Bibliothà ¨que Nationale in Paris in 1859, after which the Paris Codex made the news. It is called the Pà ©rez Codex and the Maya-Tzental Codex, but the preferred names are the Paris Codex and Codex Peresianus. A PDF showing photographs of the Paris Codex is also available courtesy of FAMSI. Source: Information comes from the FAMSI site: The Ancient Codices. FAMSI stands for Foundation for the Advancement of Mesoamerican Studies, Inc.

Diabetes Mellitus High Levels Of Blood Glucose - 2287 Words

Mika Haekyung Cho CY Diabetes Mellitus Instructor Amanda Salzedo 9/11/14 People who suffer from diabetes have high levels of blood glucose (hyperglycemia) caused by the way the body produces insulin, the way insulin works in the body, or both. After food ingested it is broken down into protein, fats and carbohydrates or glucose. Glucose is used to fuel the cells of the body but the body needs insulin to enable the cells of the body to use glucose as energy. People with diabetes mellitus do not produce enough insulin for the body or the insulin that is produced is ineffective in its role. While diabetes was classified by the requirement of insulin therapy in the past it is now classified by the†¦show more content†¦The National Diabetes Statistics Report, 2014, from the CDC, shows that it affects men and women at about the same rate and the prevalence of this disease increases with age (CDC 2014). Type I or insulin dependent diabetes mellitus (IDDM) is caused by the autoimmune destruction of the insulin producing ÃŽ ² cells in the pancreas. Without insulin, the body does not metabolize glucose and this causes hyperglycemia. Type I can occur and develop quickly. Typically, type I diabetes affects people younger than 30 and is sometimes called juvenile-onset diabetes, but it can happen at any age. Type I can occurs when the body’s immune system is triggered to attack the ÃŽ ² cells in the islets of the Langerhans of the pancreas. The ÃŽ ² cells are destroyed or damaged to the point that they cannot create insulin. There is an ongoing search for the triggering factors of this process; so far it is believed that genetics and viral infections are a cause (Van Belle 2011). In type II diabetes, or non-insulin dependent diabetes mellitus (NIDDM), the pancreas does not produce enough insulin; the body becomes resistant to normal or high levels of insulin, or both (McCulloch 2013). Type II accounts for approximately 90% of all diabetes cases. Type II diabetes most often occurs in adults, but because of high obesity rates, teens and young adults are now being diagnosed with it. With type II diabetes, fat, liver, and muscle cells do not respond to insulin. This is called insulin

Importance of Events in Popular Music. free essay sample

Its only human that people are interested in what their favorite artist looks like, where they come from and their general background. This however has lead to artists lives being intruded and covered across various news feeds and social networks more Han ever before. General public forget that there are infant 2 sides to an artist. The side that we see when we they are on tour and their natural human side.When they are on stage they are a musician. When they are not on stage they are classed as a celebrity whether they like it or not. Quote taken straight from the second line of wisped when the well known name Amy Whininess is searched Whininess is best known for her powerful contralto vocals, substance abuse and mental health issues On a website such as Wisped its their job to write a biography on famous people.They have to include stories from each persona. The person they are writing about is a celebrity and they are a celebrity for a reason. Its wisterias job to tell everyone who they are and how they got there. After reading the article on Amy it would seem that in some instances the fact that she has been caught smoking crack and been wandering round high in public in just her bra outweigh the better points about her career.Having then come across a Talk page that gets raised if people arent happy with the way something is written it would seem my points were correct about this article This article covers Whininess being photographed bloody and bruised, high, wandering in public in a bra, drug overdoses, being recorded smoking crack; it covers her health issues, her brushes with the law, in fact, every thing that has occurred over last year and a half. That the article doesnt denigrate or make judgments or pronouncements about her attests to its neutrality, not a bias. Straight away in this article the writer makes reference to Mays downfalls making this a more noticeable point to begin with. If someone had heard a song by Amy on the radio and decided they wanted to know more about her s an artist they would be immediately switched off by the statement best known for substance abuse and mental health issues this leaving an even bigger dent in a ruined fan base when the fact she had drug issues could have been kept as a minor point and concluded with the fact that that piece of news happened quite a while ago and shes doing a lot better and back in the studio recording her third album.But theres also the argument that people need to know everything about her with it being a biography about a famous person. It would be bias of wisped to not mention the troubled aspects Of err life swell as her achievements in the music industry. Th eres more news about artists going downhill than the fact their album may have been at number one for a matter of weeks because its what the public are eager to hear about.Writers are always looking for negative points to make about musicians as it gains kudos for them, the public love to gossip about others that are in a bad way and going through hell rather than gossiping about the fact someone been at number 1 for 10 consecutive weeks. Its like some peoples lives depend on whether Whininess has had another drug outrage and been forced into rehab again. We only knew Miss Whininess for a short period of time before she was swept off the our headlines to rehab.This thought pattern lead me to thinking of an artist that had been round for a longer period of time that had gone through a rough patch before their career crumbled. If we look back to a piece of musical news I found online from the asss the way the articles are worded sound like the writer is writing the article with respect to the artist. Talking about what is happening to the artist at the time f course but in a way that is respectful and shows that the writer appreciates the problems that the artist in question is going through and has an appreciation for the music they make. These two cats seem to add that final dimension that was missing before in Hendrix live music. On the Are You Experienced album, he taped over his own rhythm guitar, so as to have so me sort of melody to fall back on. Larry Lee now keeps it present all the time. The writer makes reference to the good things that have happened. Things that have changed the way the certain musicians music is written and how it as come to benefit future material. The article in question is talking about Hendrix gigs and his backing band and does mention the drugs he was taking at the time.The writer consistently praises Jim and his band and only makes reference to the drugs right at the end of the article of which consists of one line. The drugs were found directly on top of clothes inside his luggage. Now who puts their stash right on top? Especially well-traveled freaks like Mr. . Jim, through border crossings. When he reported to the Toronto medical examining board, his body was found clean and pure. Mint a trace a sit in Jim; but the word-of-mouth-and-press was not so clean. Even when making reference to the drugs the writer details the happenings in a jockey way as if to say Silly 01 Jim! Like the writer was close to Jim or really admired him. When relating this back to todays news about stars you can tell a lot has changed in the way we really appreciate musicians. The public go through years of enjoyment from an artist and their music, relating songs to their personal experiences but as soon as the star does something even as minute as forgetting to put knickers on they are slated and the writer jumps to absurd conclusions such as the star must have forgotten to put knickers on because they had been taking drugs or drinking copious amounts of alcohol. Theres no appreciation for the artist and no respect for the way the artist feels. Jim Hendrix died of an apparent drug overdose on the 1 8th September 1970. It was the death of someone who had created the backbone of and rock music that musicians still use today. He created so many different techniques on the electric guitar that musicians class as basics or must haves today. The drug overdose that killed him is what has urged me to talk about Jim. Was intrigued to see how writers spoke about him once he had gone and how people still remember him today.I wanted to see whether people remembered his celebrity side more or actually did remember him for the musical legend that he was and still is today. Drugs in the psychedelic sasss were used by many people for recreational reasons. LSI was the drug of the century, lots Of other musicians used it and fans used it to enjoy music to its full potential. That was a regular occurrence in the 1 asss but after Jim died of a drug overdose it becomes that little bit more concerning and people anted to start digging for reasons as to why hed want to kill himself. l don t want to be a clown anymore. l dont want to be a rock and roll star, Jim says, emphatically. The forces of contention are never addressed but their pervasiveness has taken its toll on Isms stamina and peace of mind. Trying to remain a growing artist when a business empire has nuzzled you to its bosom takes a toughness, a shrewdness Note the fact Jim states star when he speaks. He had had enough of the stardom that being a good musician brings. His story relates to Kurt Cabins Tory in the way that them being celebrities and their lives being invaded all the time got far too much for them.The clown part of the quote could link to the fact that clowns are a form of entertainment and people watch their every move when they are around. Jim Enjoyed being a musician but was sick of people consistently following him around and he wasnt able to get time to himself. Lest anyone forget, Elegiac Pawnbrokers Monterey Pop has amortized his pyromaniac affair with the guitar. Rock media bedroom talk makes him King Stud of the groupies. Stories circulate that he is rude to audiences, tends up writers, hangs up photographers, that he doesnt talk. The way the writer speaks about this problem is in a respectable way, saying pop has ruined his relationship with his guitar. They dont slate him for wanting to just be one side of the coin. Today musicians have two persona because it seems right to be that way. Music to them is work and its a shame that they have to be followed when theyre not doing their work. When anybody else finishes work they leave and become themselves again. Theres no rules when youre yourself. You can drink where you like, say what you ant, do whatever you like, wear what you want but being a musician has its limits. The public eye is always on you, you have to be wearing the right clothes whenever you leave the house and you have to look good when you leave the house. Today you cant just be a musician, youre a celebrity swell and once the celebrity lifestyle has a hold of you theres no turning back. Looking at other articles from the sasss it seems that a lot more was accepted at the time. Drugs such as L SD, heroin, amphetamines and cannabis were widely used in the fan world and in the musical world.In todays world drugs are much less tolerated and forces crack down a lot more on them. People have generally grown up knowing that drugs are bad and not acceptable and that you should never go near them. Back in the 1 asss people were persuading others to use recreational drugs to have a good time with them. With the case being that drugs were a lot more accepted in the sasss writers at the time had less to write about musicians lives and more about the way they perform and the way their music is put together. Jim Hendrix death was a turning point for popular music.