Qualitative Social Research Essay Example | Topics and Well Written Essays - 500 words

Qualitative Social Research - Essay Example used to define the control and social control mechanisms of the state in terms of gender, stating that males are in a position of power and women in one of sublimation. As one source shows, using a qualitative method of case study analysis, patriarchy can be applied to the role of the state in women’s issues to explain inequities in the system. â€Å"The social roles men and women occupy may account for gender differences... Women are thought to have poorer experiences within any given role (role strain theory), have more conflicts among their different roles (role-configuration theory), or have fewer role opportunities available to them (role accumulation hypothesis) compared to men† (Ericsson and Ciarlo, 2000). These researchers realize that there are also other various gender role theories which use the patriarchy as a target of oppression and as a way of explaining why women in state institutions have sometimes been overrepresented historically in terms of certain perceived illnesses that were often socially based. Other sources take a more cultural view, rather than a social and historical view, when it comes to the problem of gender and how it has developed to the modern day. â€Å"Television’s first and strongest impact is on the perception that women have of the public male world and the place they have in it. Television is an especially potent force for integrating women because television brings the public domain to women† (Spigel, 2001). This is one common argument using popular culture, and represents the search for a more personal vision. â€Å"Postwar media often suggested that television would increased women’s social isolation from public life by reinforcing spatial hierarchies that had already defined their everyday experiences in patriarchal cultures† (Spigel. 2001). There are many perspectives with which to define these issues. Although feminist perspectives on gender may focus on historical change within their portrayals, they are

Hotel and Hospitality industry Assignment Example | Topics and Well Written Essays - 2000 words

Hotel and Hospitality industry - Assignment Example It is part of an International hotel group called Saint Emilton Hotel Group (SEHG). Since the hotel is having 40 hotels in its portfolio in Europe and Far East, therefore it can be safely assumed that the group is experienced enough in the business. It is being felt that hotel facilities are not being used to its fullest potential, therefore the General Manager, Robert Herr as asked Kati Mertens, the Front Office Manager to examine and prioritise the pricing strategy. Some of the key issues that Kati needs to look into, are; b. Tourist visitors too fall in two categories. One from an affluent class, for whom price is no consideration, and he is on the lookout for comfort and pleasure. On the other hand less affluent and middle income group customers always desire reasonable pricing for a decent comfort. This sort of data can be gathered from feedback forms (for return customers) and by judging them through correspondence or at the front office. Accordingly differential pricing strategy can be prepared depending upon their economic background. The visitor who's here on a tourism spree has the requirements for sight-seeing etc. Therefore, it is equally important the Hotel has a tie up with some tour operators for such sight-seeing tours etc. must be c. c. The business visitor on the hand requires a host of facilities like, meeting rooms, conference facilities, Fax, Wi-Fi,

Busniess form application Essay Example | Topics and Well Written Essays - 2000 words

Busniess form application - Essay Example law of contract and company law and business closure among others. Kuwait in these respects ranks fairly well with its neighbors Bahrain, Saudi Arabia, Qatar among others where it is ranked 61 (The World Bank 2010). Having given this background if offered a chance to address the leader of my country, I would ask him what the government is doing to enhance the ease of doing business in the country and more so in the area of investment both by local as well as foreign investors. The basic reason of asking this question is that the world is becoming more and more of a global business community. For countries which wish to be best positioned to doing business and increasing investment activity, creating a favorable environment of doing business is a necessity rather than a choice. Kuwait although well ranked as compared to its Arab world neighbors it has a long way to go as countries like Singapore are way ahead of it and yet it is one of the top 10 richest countries in the world considering the GDP statistics (The World Bank 2010). I may wish to know what the government is doing in respect to the various reference points mentioned above that are used to come up with the global rank on the ease of doing business. The first issue lies with the number of procedures that one undertakes as an investor to start a business venture. In total the procedures are 13 which is relatively a long process than on average takes a month and 5 days (The World Bank 2010). This aspect makes investors chose to invest elsewhere so as to save on time and expenses associated with the long wait. My suggestion on this is to consolidate these procedures and their documentation as well as doing away with others all together. The other area is that of delays in construction permits which in overall takes over 100 days while registrations of actual properties takes 55 days at minimum. Taxation is

Why Is the Initial Consultation Important Essay Example for Free

Why Is the Initial Consultation Important Essay In this essay I intend to discuss why an initial consultation is so important, before delivering any hypnotherapy to a new client. I also will look at the ethical factors a therapist should cover at the time of the initial consultation. Prior to any course of hypnotherapy with a new client a reputable therapist would want to learn more about the person that has presented before them. This would be done with an initial consultation. It could be said that this initial consultation would be free of charge and last around half an hour. Some however, would say that you are giving half an hour of your time free of charge. Although my thoughts are that it would make clearer sense to not charge as a client would not feel that their time with a therapist was being wasted by a therapist just asking questions. (Although how this was advertised should be looked into very carefully as stated in (module 3 worksheet), the words â€Å"free consultations?† could be open to misinterpretation were the words â€Å"free initial consultation!† is clearer and states exactly what is offered). There are a number of aims of the initial consultation. The most obvious reason for this would be to give the chance to meet a client face to face. Also a therapist would at this time be able to ensure that the client would benefit from hypnotherapy and indeed that hypnotherapy is the right course of action for that individual case. Also this gives the opportunity to gather as much information as possible about the prospective clients and the reason they have decided to undertake hypnotherapy. It is important that the reasons they are there are fully understood for example someone that wishes to stop smoking must have an incentive to why they are seeking hypnotherapy to help them quit. This should be investigated fully! are they there because people are nagging them to stop? Are they there because they themselves have reasons to want to stop? Perhaps they see smoking as unhealthy for them and those around them partner, children etc. The therapist should always dig deeper perhaps find out if there are anytime’s that they smoke more cigarettes. It could be that when that person gets stressed for a particular reason they smo ke more as a  way of dealing with it. This will influence the hypnotic suggestion during the therapy. â€Å"A suggestion is a communication by the hypnotist to the subject and, as with any communication; it is intended to alter the recipient’s feelings, thoughts and behaviour in a specified way.†(Pg 3, Heap Dryden.) During this the therapist can also discover the reason why the client has thought that hypnotherapy will help them. In addition the therapist is also establishing if they themselves have the skills to help the client. A therapist would also have the opportunity during this consultation to gather other information such as medications? Are they on medication if so what and what is it for. Perhaps they suffer from depression! With such a condition it would be prudent if this has not already been sought to gain the permission of their doctor before a course of treatment commences. (This of course depends upon the skills and experience of the therapist. There are some mental illnesses that should not be treated by hypnotherapy such as Bi-polar disorders etc(Heap and Dryden) There are other conditions and illnesses that could also present an issue with using hypnotherapy as a treatment and again would probably need permission from a Dr before any commencement of treatment. Modality an individual’s modality can also be assessed at this time this would help with the selection of an appropriate style of screed for any treatment. There are many other avenues of questioning during this initial consultation. However, I would like us to assume that we have followed all lines of question that we feel appropriate during the initial consultation and all is well and a therapist decides that the client will benefit from hypnotherapy. Let us also assume that the client has presented to us with a very low self esteem issue! For the purpose of this Essay and descriptive demonstration we shall call our client Jane. During the initial consultation it was established that Jane is going for a new job that would mean a promotion and more responsibility and to her surprise she managed to get the job because it is with her existing employer and her immediate boss recommended her for the new post. Jane however feels she is not capable of fulfilling the new role and feels more secure doing what she is doing right now as she knows that job inside out and is good at it. The new job has more responsibility and she would also be in charge of other members of staff. During the consultation it was established that Jane feels that she is not much good at  anything. What Jane has shown a therapist is that she has learnt this behaviour from somewhere? A little bit of digging into her past may establish why Jane feels this way. This sort of feeling is trapped within the subconscious mind and is brought across to her conscious mind. During further questioning it is established that Jane when she was younger was the middle child of three. Her parents would show more attention to the other children and praise them for achievements more than they would Jane. Jane recalls them saying on many occasions that she is useless and should be more like her siblings as she won’t amount to anything!!! This has presented Jane with a negative belief in her subconscious that in turn has made her believe that she is indeed useless. With the prospect of the new job role and promotion she believes she won’t be able to do the new role. Despite her current boss believing she can. Jane’s conscious mind is hearing her boss say you would be ideal for the job therefore we have a conflict. We now thanks to the initial consultation know where we should begin to help Jane with her self-esteem. To work with the positive aspects such as her bosses confidence in her and the fact that she herself admits to being good at her present job. It can be safely assumed that Jane was not born doing that job and indeed had to learn to do it. Also to work at the root or the negative beliefs she has that where placed into her subconscious by her parents during her childhood experiences. None of this could have been achieved if we did not have an initial consultation. Had Jane had just come along to a therapist and said I have low self-esteem. The Therapist says ok â€Å"Now close your eyes† Well nothing would be achieved â€Å"unless a total fluke†. Therefore this demonstrates the importance of the initial consultation. An ethical Therapist during this consultation would also look at other factors while deciding if a course of hypnotherapy will benefit and what course of action to take. A client that presented to you although had unrealistic expectations. This is a client who would otherwise be a good subject for treatment, but has the view that Hypnotherapy is a magic cure all. A patient such as this may seek hypnosis as a form of treatment because he has already tried a series of unsuccessful therapies. He is looking for something quick and easy. Even though hypnosis often works more rapidly than other forms of treatment, it cannot be expected to accomplish the impossible. (pg 280 Hypnosis for change Hadley and Staudacher) To inform a client that  everything is possible when it would not be would be a lie and would shadow doubt on the ethics of a therapist. An example would be a therapist that is presented with a client and the client wants a therapist to get rid of the strong feelings she has for her ex boyfriend and believes that the therapist can make her hate him rather than love him. This would be impossible. Even if during hypnosis the client did hate her ex boyfriend it would not be possible to continue into waking Hypnosis and this is due to a separation between our subconscious and our conscious minds this is known as the CCF (Conscious Critical Faculty) The CCF is a sort of filter. For example I could say that the grass is blue but you actually know it is not blue it is indeed green. That is because your conscious mind has the ability to be critical of suggestion therefore I could say the grass is Blue until I was blue in the face. You however, would know it was Green. Although I could suggest this under hypnosis and you would probably think the grass was blue until you where no longer under hypnosis because you’re conscious mind and the CCF would say once again it is Green. Therefore we could not change or do the impossible and it would be totally un-ethical to even attempt to proclaim to be able to do this just to secure a client. The most important ethical consideration a therapist should bare mind to is to be realistic with the therapists own ability as to take on something that clearly is beyond the therapists skills or remit could lead to MISAPPLICATION That is using the wrong treatment stemming largely from failure to diagnose correctly during the initial consultation. For example, A common request for anyone who employs hypnotic techniques in therapy, is for help of chronic pain, pain suppression or pain management and increased tolerance is readily achieved with a good proportion of people who make such a request. The potential then exists for the sufferer to learn to mask the symptom of the disorder which if progressive or life threatening, may place him or her in danger- at least of not seeking appropriate diagnosis and treatment until the disorder is too advanced to be treated. (pg 187 Heap and Dryden). Therefore if the therapist is using a good ethical practice during the initial consultation He or She will know their limitation and abilities. Other ethical issues that should be adhered to not only at the time of the initial consultation are laid out by the National Hypnotherapy society and to cover some of these in brief. That a therapist should not hold  discrimination towards anyone based upon their Religion, gender, sexuality, politics, disability, age, marital status. It is important that when a client asks a question pertaining to their treatment and their goals that a therapist answers the question as fully and accurately as possible if an answer is not known then to make something up would be a big mistake that could hold serious consequences. Therefore a therapist should endeavour to find an accurate answer. This would not undermine the client’s faith in a therapist if done correctly. For example that is something I would have to investigate further however I should have an answer for you in a day or two perhaps I could call you or we can speak at our next session. No lies have been told and the client is still happy. An Ethical practice puts the clients Welfare at the forefront and offers a service with respect, dignity and understanding. (Code of Ethics the National Hypnotherapy Society). Bibliography. Hypnosis for Change. 3rd edit. Hadley and Staudacher. Hypnotherapy (a handbook) Heap and Dryden. National Hypnotherapy society (code of ethics) British association of counsellors and psychotherapists (code of Ethics)

Analysis of Ti Tonic

Analysis of Ti Tonic Submitted by : Anubhav Singh   Ã‚   INTRODUCTION Ti-Tonics are propelled mixes of characteristic tea concentrates, fiber and plant polyphenols, intended to extinguish your thirst and sustain your body. Polyphenols are natures most intense cancer prevention agents and protectants.Its one of its kind products in the world in which the ingredients come from the wine making industry and fuse them to the beverage. Ti Tonic is injected with New Zealand grape seed that is normally removed utilizing our 100% Aqua Pure ® prepare that utilizations just water to extricate the bioactives from these organic prfoduct. This implies the bioactives are separated in their regular shape and not harmed by solvents, or brutal concoction extraction strategies. Whats more no substance or dissolvable buildups are in the last item. Solidify drying of the last item guarantees the movement of the concentrates is kept up and not pulverized.(Whats special, ti-tonics.com) Currently major export market is Australia. Ti Tonics won award of Best Tea Beverage by NZJBA which is New Zealand Juice and Beverage Association. Products offered by Ti Tonics are : Pomegranate Super Tea Blueberry Super Tea Passion Super Tea Mango Super Tea Nectarine Super Tea My market analysis will be conducted in India which is second Largest in terms of population after China. Market Research Analysis Tool I will be using PESTEL for this market research as PESTLE investigation is a market examination apparatus that considers outside variables that can influence a business. It gives a bird eye viewpoint of the whole environment from an extensive variety of focuses that one needs to check and screen while pondering on a particular idea/plan. PESTLE is the abbreviation which, when expanded stands for: P PoliticalE EconomicalS SocialT TechnologicalL LegalE Environmental POLITICAL: India Vote based system is the point of convergence of the Indian political framework, however is frequently compelled by social strains because of religious, position and semantic differences. India is the biggest vote based country on the planet and standards of popular government are profoundly dug in the Indian political framework. Indian assorted qualities is reflected in the elected political structure of government, where power is shared amongst states and the inside.Foreign Policy: After a time of unmistakable comrade/communist predisposition, India has step by step warmed up to Western Europe, the US and numerous other outside nations. India is likewise taking a shot at unhindered commerce assentions (FTA) with Canada and the EU to change exchange encourage and fortify its two-sided associations with the two districts. New Zealand- New Zealands political framework has a relative representation framework that gives rise to chance to both the gender; male and females. The nation has high scores in the World Bank administration pointers for 2014, which shows a solid democratic set-up and political security in the nation.The nation is additionally executing the New Zealand Inc. technique, which plans to enhance the nations outer export and import through strong foreign relations. The technique is relied upon to cover India, China, ASEAN, Australia and the Gulf Cooperation Chamber (MarketLine,2015) OBSERVATION:India is a political stable country; a relentless government does not mull over authoritative issues to effect business. On the other hand possibly it makes decisions and controls that pads relationship from political unbalanced attributes. There wont be any political danger in introduce this new healthy organic tea to Indian markets. ECONOMICAL FACTORS : INDIA Second largest workforce in the world India is home to the second biggest workforce, which is relied upon to increment altogether throughout the following four decades. This gives India a critical edge over contenders, for example, China. According to Survey, India a haven of stability amidst gloomy global economic landscape (Economic Times,2016) Global Workforce (millions),2014-19 Size of workforce in 2014Size of workforce in 2019   Ã‚   China 706.8 683.9 India 437.4 472.2 United States 136.0 140.7 Brazil 94.3 98.7 Russian Federation 66.2 66.7 Source Market Line Developed equity marketIndian value showcase has indicated enormous change throughout the years, on account of the control by SEBI (Securities and Exchange Board of India). SEBI is the controller of securities market in India. Indian value markets have ended up world class, all because of the push towards progression and strong control. Indian value markets have been named as one of the best in Asia, and the current governments push to open up the economy, has made the business sectors look all the more alluring. Securities exchange capitalization as a rate of GDP has ascended over the current years.( http://web.b.ebscohost.com.ezproxy.auckland.ac.nz/bsi/pdfviewer/pdfviewer?vid=21sid=b961b8a7-3983-4024-bcd9-636fef4e0edd%40sessionmgr101hid=124 ) New Zealand Resilient banking sector: The country has an adaptable keeping cash zone that weathered the overall fiscal crisis well. As of November 2014, there were 25 enrolled banks in the country. Australia and New Zealand Banking Group, Auckland Savings Bank, Bank of New Zealand, Kiwibank, and Westpac are the five essential trading banks. Out of the total enrolled banks, ten enlisted banks work in the country as branches of abroad consolidate banks.(PESTLE NZ) OBSERVATION- This information demonstrates that Indian economy steady and developing, it will be proposed to be a decent market for this sort of business. SOCIAL FACTORS: India-India is the most populous nation in the world after china with more than 1.2bn people.Current strength with social aspects are urrent quality with social perspectives are the developing extent of youthful people. The middle age in India was 27.3 years in 2015(CIA The World Fact book). Around 94.05% of Indias populace was assessed to be less than 65 years of age. Besides, 65.96% of the populace was assessed to be in the working-age gathering of 15-64 around the same time. Indian individuals put stock in enormous and rumoured brands. So they will incline toward huge and most presumed brand. New Zealand-The social scene of the nation is solid with a streamlined social welfare framework, human services administrations, and education. The nation has scored high on human advancement through great levels of social insurance, education, and salary. Future during childbirth is 80.90 years for the aggregate populace starting at 2014(country PESTLE, MarketLine, 2015). Newborn child death rate remained at 4.6 for every 1,000 live births in 2014, which has been an astounding accomplishment (CIA-The World Factbook).As per the UNDP Human Development Report 2014, the HDI for the nation is 0.910 and it is positioned seventh among 187 nations, a solid accomplishment.New Zealand also holds a strong educational sector which reflects in the high enrolment rates of 5-14 year-olds, which was at 100% in 2013(OECD Economic Survey, 2015). OBSERVATION:Ti Tonic will not face much difficulties in launching their product as there are more of younger population in India and they always look forward to try something good which is good in taste and healthier as well. TECHNOLOGICAL FACTORS : India- India has gained critical ground in the innovation segment. This is reflected by a sizable increment in the quantity of innovation establishments and number of licenses affirmed in the nation. Solid advance has been made in the telecom, IT, and IT-empowered administrations parts, and the nation has gotten worldwide acknowledgment in these regions. Despite the fact that India was a late starter in the biotech area, it has now settled a strong global reputation.In spite of the fact that the administration has been proactive in its endeavours to empower development in the innovation part, the nations Research and development consumption at 0.8% of GDP is much lower than that of other developing markets, for example, Brazil and China.( Country PESTLE, Market Line, 2015). As a result, Indias extent of cutting edge made fares, which are items with high RD power, has slacked behind its associates.India lacks in term of developed countries, as major population lives in rural areas so India needs to push to urban infrastructure and able to provide proper power supply to the sectors and develop its weak sections like high transportation costs , storage problems and not living up to the standards units food and beverage industry. New Zealand-New Zealand is very much furnished with institutional abilities for advancement and RD. Be that as it may; the low RD use is likewise reflected in the low number of licenses granted to the nation. The administration has reacted to the languor in development with specific measures. These are probably going to be viable over the long haul.(Country PESTLE, Market Line, 2015). Strengths of the New Zealand technological sector are institutional capabilities for innovation and strong ICT sector (Information and communications technology. OBSERVATION Organization needs to make suitable courses of action so as to profit appropriate mechanical offices with a specific end goal to defeat high transportation cost, sporadic power supply and capacity issues. ENVIRONMENTAL FACTORS : India Indias developing populace has put an inordinate weight on characteristic assets, for example, water, backwoods, sand, rocks and minerals, and nature. Quick urbanisation and industrialisation has bothered the issues of contamination and appropriate sanitation, representing a genuine risk to biodiversity. An inordinate dependence on fossil powers for the expanding vitality requests of the countrys enormous populace has expanded Indias share of worldwide nursery outflows. Truth be told, the air in a large portion of the urban communities in India is perilously contaminated.Climate Action Plan India while submitting its climate action plan to the United Nation body in Bonn, Germany, in October 2015, made a commitment to increase its share of clean energy to 40% of its total energy, by 2030(India PESTLE report, MarketLine 2015) It pledged to fight the climate change by taking the energy efficient route and by systematically cutting down its emission intensity. It also clarified t he assistance that it requires from the developed world in face of technology transfer and cheaper access to international finance, including the Green Climate Fund. New Zealand- New Zealands natural issues are very much overseen, with different approaches being executed for ecological protection. The nation has arrangements checking air quality, biodiversity, environmental change, vitality, risky substances, and asset administration and wastage control. The nation has taken numerous activities to enhance its air quality and has set up new gauges under the National Ecological Standard on Air Quality to empower the business to accomplish larger amount of consistence. OBSERVATION:India being biodiversity , and its own well renowned vineyards- SULA Vineyards, Nashik, the manufacturing of Ti Tonics can be carried out as the main ingredients come from the vineyards, so this can also reduce the export and import cost to the country. LEGAL: Rules and Regulations- Government goes ahead with a proposal to levy a steep 40% goods and services tax (GST) on such beverages (The Economic Times, December 5, 2015).due to increasing health diseases. Reserve Bank of India (RBI) has chosen to take 2% for exports and 1% for domestic sales on the utilization of foreign exchange check and brand name. Organization that is framed in India by non-natives are subject to pay the expense same as some other residential organization i.e. 33.66% Food And Health Safety: INDIA- FSSAI (Food Safety and Standards Authority of India Recently due to presence of lead in the Maggi which is the product of renowned company Nestle, FSSAI banned the maggi in India which costed Nestle $67 million. (Erika, F. April 2016) NEW ZEALAND- NZBC (New Zealand Beverage Council) According to a recent article Govt take all important measures to keep its food and beverage standards high and up to the mark. Recently A minister has suggested that the recent outbreak of white spot disease that has threatened to destroy a third of Australias farmed prawn industry could be blamed on seafood importers knowingly selling diseased goods which is now being taken care of. (FSANZ, Jan 2017).Also, New Zealand government is likewise wanting to acquaint assess on beverages with confine the measure of sugar devoured by youngsters (Broughton C, 2016). Observation- As Tonic Ti will be presented in India, it need to stay aware of all the new standards and controls and furthermore, This can influence the cost and this will specifically influence the offers of the item. SIMILARITIES AND CLASHES: BACKGROUND TO INDIA-NEW ZEALAND TRADE : New Zealand has a longstanding and amicable association with India, strengthened by regular social connections, for example, a typical dialect, popularity based conventions, and donning relations. Truly be that as it may, this relationship has not brought about exchange extension between them.In 1986, a Trade Agreement amongst India and New Zealand was marked which accommodated the foundation of a Joint Business Council and a Joint Trade Committee ((New Zealand High Commission to India). India has received a Look East arrangement, and has joined cooperation in territorial foundations, for example, the East Asia Summit (EAS) and the ASEAN Regional Forum (MFAT, 2010). This has implied that India and New Zealand are associating all the more consistently in the provincial setting. Indias Share in World Trade Source UN Comtrade Database New Zealands Share in World Trade Source UN Comtrade Database As of now respective exchange streams amongst India and New Zealand are at beneath anticipated that levels analyzed would the worldwide exchange profiles of both nations as uncovered through exchange streams. Respective exchange is additionally limited to a tight scope of items. Regardless of the way that there is impressive potential to both increment and expand exchange given the exchange complementarities that exist between the two nations that so far remain moderately undiscovered.The stunning growth of China and India since 1990s has basic impact on trade. These economies considerable markets with bewildering advancement and related open entryways give the associations and associations dynamic business open entryways and additionally have given unrivalled wander returns. The little size of the New Zealand grandstand makes for it more obligatory, to find and explore exporting and international investment opportunities. Purchasing Power Parity (PPP) :It alludes to the amount of the cash expected to buy a given unit of a good, or basic set of merchandise and enterprises. Purchasing power is unmistakably dictated by the relative average cost for basic items and swelling rates in various nations. Acquiring power equality implies levelling the purchasing power of two monetary nations by considering these averages cost for living and swelling contrasts (Economics online). 17.00 Indian Rupee is proportional to one US Dollar in regards to purchasing power in 2014. (World Bank Report) GNI Per capita Income for India (market conversion scale) $ 1610 If we talk about both the countries, the purchasing power differences between both are as follow respectively: New Zealand holds 62 rank worldwide in terms of the GDP Purchasing Power which is 168,187 (billions of $)(Revoly, 2015) Source mecometer.com GDP Purchasing Power Parity of India secures 3rd rank worldwide in terms of Purchasing Power which is 8,642,758 (billions of $).(Revoly, 2015) Source mecometer.com The above figures clearly shows that the India holds a lead in terms of purchasing power and launching a new business in India can be a good idea and can get a fortune in returns if scaled properly. Clashes that the company might face while entering the Indian market are: Existing competitors in the market like organic India. Convincing people to use organic products. Many people still believe in good old taste and production. Due to religion, some might not prefer as it contains ingredients from vineyards. Targeting the right segment with right pitch. TARGET MARKET: As the product offered by the company is organic, the target audience would be different. It is important for the company to understand who their target audience would be. For this particular product it is important for the company to target the niche market or niche consumers in the society.The target audience could also be the educated society or the younger population. As India has a large population of young and educated people. It would important for the company target this audience.Also, the younger generation is more health conscious that the other segments of the society. It gives the company an opportunity to enter the market using this target audience. Also the product being expensive it is important for them to market the product to the people who can afford it and have the disposable income for it.The company should focus on the consumers of Tier 1 and tier 2 cities of India. Demographic: Understanding demographics assumes a urgent part for an organisation to go into another market ,Being second biggest on the planet after China regarding populace, with larger part of youthful era need to focus on the this dominant part as this portion is more well being cognizant and alongside focusing on the speciality fragment. when we are discussing the demographics for India , an organic must be exceptionally cautious in comprehension the particulars An new entry segment needs demographics to distinguish the perfect shopper for his item or benefits and create promoting techniques, for example, item bundling, notices, business area and estimating.The long-term story for Indian food consumption is promising, as a young and increasing population, coupled with rising incomes, will drive growth.The government is effectively looking for interest in the herbal and organic industries, proposing that organizations communicating an intrigue would be allowed an extremely liberal speculation atmosphere. Below is the graph to get a better view of Indians expenditure on non alcoholic drinks : Occupation The primary focus of our item is youth populace and the general population who are working since short time. As indicated by results 19,948(000) are the youthful era. this era is dependably favour well being cognisant beverages. So this can be a positive flag to offer our item to our objective market. (Choudaha, 2012) Geographical :One of the main factors that the group could use in their division technique is geographic. This would permit the group to break the market into areas by atmosphere, density, market size, etc. Many organizations utilize atmosphere if their items or administrations depend on the climate.India being well positioned on the globe, experience all the seasons.Geographical front will not affect our product much as its a organic tea product which comes with different flavours so it can be consumed in any time of the season. The interest in healthy drinks in the urban business sector has developed at 22% CAGR in the course of recent years, while the comparing figure for rural markets is 18% CAGR (compound annual growth rate). (Sharma,2016). Psychographic And Human Behaviour : Psychographic Segmentation is utilized for the most part to focus on a specific gathering from inside a population. Psychographic Segmentation is one which utilizes people groups way of life, their exercises, premiums and also sentiments to characterize a market portion. Psychographic Segmentation is very like behavioral division. Be that as it may, Psychographic Segmentation additionally takes the mental parts of purchaser purchasing conduct into records. These mental perspectives might be buyers way of life, his social remaining and additionally his AIO. (Bhasin, 2016) Lifestyle: India involves majority of young population. Yet, the way of life of todays youth is changing from partying to more into stay fit and healthy and this gets in favour of following healthy diet and food habits.This is the best time to promote this unique organic drink into Indian market. Social Class:Distinctive purchasers fall in various social classes. This depends for the most part on their purchasing power. The purchasing force is influenced by the foundation of the client, his salary and in addition his ways of managing money. The client will dependably purchase to keep up his social class. Subsequently being organic product, this remains in the niche segment, Ti Tonic need to remember both Lifestyle and additionally social class. COMMUNICATION METHODS: Digital Marketting : Online networking is exceptionally being used nowadays. Online advancements should be possible through Twitter, LinkedIn, Facebook, Blogger etc. We can make online journals, we can make page on Facebook and Twitter. This will help us to showcase our items among paople populace. Posting advancements on locales that get overwhelming human collaboration is one way to deal with get the word out about your business, for instance, we can utilize Facebook or MySpace having broadcasting programs with advancements exceptionally fitted to a particular statistic populace. These ads seem just nearby profiles that meet the motivations behind your things target business division. In like manner, we can utilize Google AdWords organization to post online promotions this administration is exceptionally to post advertisements Television Advertisements :T.V business are the most ideal approach to showcase any item to the intended interest group. Relationship of the item with a prestigious individual, snappy jingles, appealing state of being or serious feeling makes a strong mental relationship in the customer. In India individuals appreciate watching cricket coordinates, the promoting this item around then is the most ideal approach to draw in more clients. Print Media / Publications :News papers are the most settled kind of print media. They are all things considered taken at home, or are open at daily paper slows down, and it is the most sensible way to deal with accomplishes a huge mass of people quickly. There are numerous daily paper as per the populace. As we are focusing on youth populace we can pick the new paper that Is for the most part utilized by youth populace. This can help us to achieve an ever increasing number of clients. Boards have for the most part become mechanized, in any case they qualify under the class of print media after each one of, and the notices are imprinted on the release. These fuse substance and design generally as a blend in order to make it all the all the more captivating. Boards can be shown on the streets, under bridge, in some occasion. Sponsorship :Advancing your thing event sponsorship can take various structures. You may get a certification in the event program, have an on area territory where you can give out example of the item, or your association logo may appear on the publications around the scene. The most ideal approach to elevate the item to youth populace is to print the logo on the uniform of cricket group or football group. By supporting an occasion the logo of the item can be imprinted on the ticket of that occasion. This will draw in the general population for the item. CONCLUSION: The report demonstrates key model and factors that should be considered while entering into a market. PESTEL has given us overview of both the countries and where they stand in terms of feasibility to do business. Choosing India as an entry market could be beneficial for the company because of its large population and increasing awareness among people regarding health and awareness.By doing PESTEL for working together on Indian market, we have inferred that there are numerous many points of interest with few impediments.Taking a gander at Political and lawful, India government is arranging forced laws and assessments to make individuals devour less sugar sweetened drink, if these laws and expenses will be forced then it is less demanding to work together in Indian market. Looking at soundness of nation, there wont be any issue with respect to this point as India is a stable economy.In Economical element PPP (Purchasing Power Parity) is most essential things in perspective of GDP. The discovering demonstrates that PPP of India is route superior to New Zealand. This can be sure flag for selling our product.As indicated by the reviews, natural items will be most ideal items in not so distant future in Indian market, so this will favourable position for the organisation to offer it in Indian market. In India individuals are more worry about their well being in perspective of devouring beverages and refreshments. Individuals dont incline toward more sugar sweetened beverages. Government is likewise spreading mindfulness about this issue, this can be a major favourable position to offer the item. Taste is the most critical issue in attempting any new item. In India individuals dont want to attempt another flavor so this can be somewhat testing to get more purchasers. Looking at the market analysis results, we can conclude that YES we can do business in India. http://www.ti-tonics.com/ http://economictimes.indiatimes.com/news/economy/policy/proposal-of-40-gst-on-aerated-drinks-tobacco-could-severely-hit-both-sectors/articleshow/50046110.cms http://www.nzbc.nz/industry/news.asp# Economic Times, 2016 http://economictimes.indiatimes.com/news/economy/indicators/economic-survey-2016-india-a-haven-of-stability-amidst-gloomy-global-economic-landscape/articleshow/51151707.cms India pestle http://content.ebscohost.com/ContentServer.asp?T=PP=ANK=113278756S=RD=buhEbscoContent=dGJyMNXb4kSepq84xNvgOLCmr0%2BeprBSsKa4TbaWxWXSContentCustomer=dGJyMPGotkiwq7JRuePfgeyx4Ivn NZ PESTLE http://web.b.ebscohost.com.ezproxy.auckland.ac.nz/bsi/pdfviewer/pdfviewer?sid=35921c1e-bdb0-4624-afc1-d13c0593b08a%40sessionmgr104vid=3hid=124 OECD New Zealand Economic Surveys-http://www.oecd.org/eco/surveys/New-Zealand-2015-overview.pdf MFAT Evaluation report 2010-https://www.mfat.govt.nz/en/aid-and-development/our-approach-to-aid/evaluation-and-research/evaluation-reports-2010/ Economics online http://www.economicsonline.co.uk/Global_economics/Purchasing_power_parity.html PPP conversion factor, GDP (LCU per international $). (n.d.). Retrieved from http://data.worldbank.org/indicator/PA.NUS.PPP?locations=IN List of countries by GDP- PPPhttps://www.revolvy.com/topic/List%20of%20countries%20by%20GDP%20(PPP)item_type=topic Dr. Statistics on Indian Higher Education 2012-2013. (n.d.). Retrieved from htt

The End of Work :: Literary Analysis, Jeremy Rifkin

The material and ideological conditions of our society is important to understand our social situation. This essay outlines the material and ideological conditions and how it signifies our social situation. Material condition means production, exchange and the organization of society. Ideological condition means ideas that are common in society. This essay will focus on the following reading: â€Å"The End of Work† by Jeremy Rifkin, â€Å"Where the Wasteland Ends† by Theodore Roszak, â€Å"The Making of Economic Society† by Robert Heilbroner and â€Å"The Tyranny of Work† by James W. Rinehart. The material conditions in our society are very important. The introduction of machines reduced the number workers in the workforce. The commodity was produced mainly by machines with a little help of humans. The technology has developed which lead workplaces look into new ways in reducing cost and efficient products. In the â€Å"Where the Wasteland Ends† by Theodore Roszak it stated that knowledge grows and how tomorrow’s knowledge is enormous. Today’s knowledge would always be the base for tommow’s knowledge. (Roszak,149) Today’s people know more than people in the past. This relates to the â€Å"The End of Work† by Jeremy Rifkin article which states that the people in the past had their own knowledge of producing their own things for their own needs and than these workers had to make the products for other people which than lead to inventing machines to get rid of the workers. This demonstrates the fact that â€Å"the workers† were the old knowledge and the â€Å"machines† are the new knowledge. As technology, in other words â€Å"science† grows new knowledge would develop and this would lead today’s young generation to become smarter than the previous generation. The jobs that are present today in our society is related t o technology and therefore the work people do shows what they are worth. If you have more knowledge on the recent technology you would have a higher value. (Rifkin, 17) In the â€Å"The Making of Economic Society† by Robert Heilbroner it mentions that in order for humans to earn their daily bread they must work. (Heilbroner,1) In our world, the well developed countries depend on other countries to provide them with their daily needs and other products. They do not make their products instead they ship materials in and out the country for their citizens to use. (Heilbroner, 3) Countries like U.

Compensation Act 2006 Essay -- Negligence

Negligence as a tort is defined as a breach of a legal duty to take care which results in damage to the claimant. It has been established that in order to raise liability and succeed in negligence claim, the claimant must show that the defendant owes him a duty of care, that this duty has been breached, and that he suffered damage or loss which is within the scope of the duty. However, the question of whether a breach of a duty of care has occurred, involves two elements: how much care is required to be taken (in other words; the standard of care) and whether that care has been taken. It is worth mentioning that the standard of care in negligence is objective , as held in Nettleship v Watson , in which the conduct of the defendant was examined. The situation, however, was not that clear. Under Caparo test , the courts will take into account in determining duty of care; foreseeability of harm, proximity, and whether imposing a duty would be fair, just, and reasonable. Relatively, it can be said that s.1 of the Compensation Acts 2006, revolves around similar principles of those mentioned in Caparo test. In fact, the courts are invited under section 1 (but not obliged) to take into account the impact of decisions they make on standard of care. Furthermore, in deciding whether the defendant have taken necessary steps to meet the standard of care, the courts are invited to examine whether those steps would prevent desirable activities from taking place, and discourage people from undertaking functions in connection with the activity. The question arises here, however, on whether Judges had such discretion before the Act while deciding on standard of care. The answer lies in the explanatory notes of the Act, which declare... ...ckman [1990] 2 AC Miller v. Jackson [1977] QB 966, CA Robinson v Post Office [1974] 1 WLR 1176 Overseas Tankship (UK) Ltd v Miller Steamship Co Pty, The Wagon Mound (No 2 ) [1967] 1 AC 617 Nettleship v Weston [1971] 2 QB McHale v Watson [1966] CLR 199 Bolton v. Stone [1951] AC 850, HL Donoghue v Stevenson [1932] AC 562 Website End compensation culture – Blair accessed 7th January 2011 Compensation culture accessed 7th January 2011 (Claire Mckenney), ‘Questioning the claims culture’ (2004) accessed 7th January 2011 Compensation Act 2006 Explanatory Notes accessed 7th January 2011