Vodafone Essay Example | Topics and Well Written Essays - 500 words

Vodafone - Essay Example Vodafone is a mobile system operator whose headquarter is in Newbury, England. It has been credited for being the biggest telecommunications network company all over the world with a market worth of close to hundred billion pounds. Currently, this company has equity benefit in twenty-five countries and associate network in forty-one countries. Vodafone’s current strategy in business is to develop through geographic extension, maintenance of present customers, attainment of fresh customers, and increase usage through technological innovation (McLoughlin and Aaker, 2010: 111). Vodafone’s results presented by the CEO on 19th May 2009 left everyone unimpressed. Before this report, it had been expected that the group would see free cash flow, increases in revenue, and adjusted profits (McLoughlin and Aaker, 2010: 111). Colao had been appointed as the CEO in July 2008with the intention that the company’s performance would boost significantly. Colao is currently employing strategies to improve Vodafone’s performance in the future. He intends to reduce costs by 1 billion dollars by the end of 2011. One of the current strategic issues is a revenue-boosting factor. This shall be guided by a push indented to convince more customers to purchase mobiles competent of linking to the internet (McLoughlin and Aaker, 2010: 111). A further strategy by the CEO is to trade telecoms services to other companies. There is a further strategy involving expansion of services to other countries. A resource based analysis of Vodafone involves an investigation of the capabilities and resources that results to its strengths and weaknesses. For a careful analysis of Vodafone’s current strategy, some essential issues affecting the company both externally and internally need to be examined. Some of these issues include political factors, infrastructure, economic factors, social-cultural factors,