Business strategy Essay Example | Topics and Well Written Essays - 3500 words - 2

Business strategy - Essay Example The report also includes discussion on the basis and sustainability of Zara’s competitive advantage in the global market followed by recommendations of a few strategic options for future sustainability and success. For centuries, clothing has remained an important aspect of human society. Even from the Stone Age until today, humans continued to use different materials to arrange clothing for themselves. In addition, as the years passed by and the human race evolved, affection towards clothing turned into a separate textile and fashion field that has now become a multibillion dollar industry with hundreds of organisations catering millions of people every day. In midst of such a competition, a few organisations have been successful in acquiring their brand image and having a name in the textile and clothing industry. ‘Zara’ (Inditex, 2011) is one of such clothing brands that although founded only four decades ago; however, it has been able to dominate the clothing and fashion industry not only in its founding country Spain but also all over the world. Particularly, ‘Inditex’ is the main company that owns the Zara brand along with different other brands, such as Bershka, Pull & Bear, Oysho, (Inditex, 2013) and recently, Zara Home with approximately eighteen hundred outlets in more than eighty-five countries (Inditex, 2015) that indicate the extent of success that Zara and mainly, Inditex has achieved in the industry. As result, Zara has often come under analysis for the purpose of studying successful companies and to understand strategies that the company employed since 1975, which has enabled it to become one of the most successful companies in the world. This report is also an attempt to analyse external and internal aspects of Zara along with evaluating company’s response to various challenges that it has confronted during all these years. Particularly, the report will focus on strategic management (David, 2013) of the company, and will