Case study Essay Example | Topics and Well Written Essays - 1000 words - 41

Case study - Essay Example For Virgin Company, the major resource is Richard, its founder. He portrays strong leadership which very important in developing new capabilities for the company. His carefree adventure and entrepreneurial skills helped him in coming up and implementing his new business ideas. He is very aggressive leader and his devotion to business has resulted in the establishment of other Virgin Companies such as Virgin Cola, Virgin Rail, and Virgin Record and Virgin Atlantics. His leadership role has enabled him to establish a strong corporate culture and also promote the image of the company and the spirit of entrepreneurship. He believes in doing things differently and thus does not advocate for bureaucracy and thus he has become more strategic and charismatic leader and his business dream have been the force behind the success of the Virgin companies (Hellriegel & Slocum, 2010:344). Virgin brand is also another major link (Enz, 2010:345). The names of the brands and the trade marks acts as reputation assets. With the brand the group has been able to create other companies with similar quality since the Virgin brand has instilled confidence in customers (Thorne and Pellant, 2007:234). The brand gives the firm, its competitive advantage in the market and thus helps a lot in safeguarding and attracting a new market share for the company. The companies have also got enough investments and working capital. Richard Branson ensures that all the companies are well funded and the proceeds from one company may be used to invest in another company. This was the case in 1992 when a Virgin record was sold to EMI and the funds realized was used in Virgin Atlantic. This helps to ensure that all the companies are running and thus offering the best opportunities for growth (Plunkett, 2009b:34) Virgin Companies in its growth strategy have diversified into several business